The National Wildlife Federation celebrated National Squirrel Appreciation Day on Saturday, January 21st. The NWF website listed several reasons to appreciate these creatures including their early evolutionary response to climate change, great ability to adapt to a human dominated environment, and an uncanny skill of remembering the thousands of locations where they bury food. This celebration brings a small yet relevant discussion to the table. How important is it to remember and celebrate these seemingly trivial holidays? Are they helpful reminders of the importance of each small element of our environment and their importance to the larger ecological system, or are they not strong enough to convey any message of the importance of environmentally responsible behavior?