The benefits of energy efficiency policies have been questioned by various media organizations and think tanks due to a phenomenon called the “Rebound Effect”, also known as Jevon’s Paradox.  The Rebound Effect is the idea that consumers and businesses have incentives to spend the money saved from energy efficient strategies on the same or other energy consuming products or services, paradoxically increasing energy use because of energy savings.  According to The Breakthrough Institute (BTI), macroeconomic Rebound Effect accounts for 30%-50%…